Tuesday, November 9, 2010

The Abercrombie Craze

So. Hi.

Now tell me -- who wouldn't want a piece of that?

Let me explain: the Abercrombie Craze has hit Copenhagen.

No matter what I do, no matter where I turn, it's there. It's all over. E-VER-Y-WHERE!

The new Abercrombie & Fitch flagship store has opened in Copenhagen, and I was there on the day of the opening. I have already been to the Abercrombie store in London, and I knew that I was in for a treat -- I just didn't know how much of a treat.

Normallly, in Copenhagen, they downplay their grand openings a bit. The stores are never quite as big as in, perhaps, London, New York or several cities in France. Therefore, when our very own Abercrombie had set the date of the opening, I was curious -- were they going to go all out? Was it going to be anything like the Abercrombie store in London, which I had already visited?

The store in London was, well, to put it mildly: a bit overwhelming. About 3 blocks away, you could smell the perfume from the store, when you where on the corner of the street, the music was already thumping hard in your body, when you came to the front of the store, you were welcomed by half-naked male models, parading around in their gorgeous abs, and while in the store, it was so dark and loud, that it was hard to determine if you were holding a shirt or a pair of jeans.

So, when I set off on the day of the opening, I didn't really know what to expect. I had heard a rumour that a line had been forming in front of the stoor since that same morning, but I wasn't worried -- after all, a long wait wasn't a high price to pay for checking out hot new clothes and hot shirtless models.

When I arrived at the store, I was, indeed, greeted by a long line. In the front of the stoor, it was already dark, so you couldn't distinguish any of the clothes. In the window they had some kind of hunting-theme, showing big rifles and hunting equipment, but no clothes. Two or three cute doormen were garding the entry, and allowed only a small group at a time into the already overflowing store. The Abercrombie flagship store was bathed in an air of quality, exclusiveness and, when you stepped in the door: sex.

As I had hoped, a hot hot hot shirtless model  was what I first saw, when I took my first steps into the store. Oh me, oh my was he cute. To quote Carrie Bradshaw, he was "Delicious, everything I wanted, couldn't get enough."

All I can say is this: the Abercrombie store was like the one in London -- the same style and feeling, but simply smaller. They had hired about 120 salespeople for each floor, or at least, that's what it felt like. The salespeople were actually casted models, who had been hired to specifically create a very sheek and exclusive atmosphere.  Every corner I turned, I was met by a new, exceedingly pretty face saying: "Hey guys, how's it going?" in a nasal voice, while dancing to the music. It felt kind of cool in the start, but as I left the store, and a blond girl swooped in and said "Heeeey guys," I just wanted to rip her pretty hair off her head.

I left the store feeling, if not a little annoyed, elated and bamboozled by abs and expensive clothes. Now I can't stop thinking about abs abs AAAAAABS and models models MOOOODELS.

Thanks for listening,

I Am Roseberry.


  1. lol...that sounds like my first expereince when I first go to their store and it was something you'll always remember. Do you notice they only hire the prettiest people??! Sometimes you just want to pretend to shop when you really want to do was stare at those models! I don't shop there except occasionally but I still love walking in front of their store to gawk at those abs..haha. xoxoxoxoxoxo

  2. Hahaha - that's totally what I do! I can't really afford to buy anything every time I go in, because I drop by EVERY chance I get. And it's just so that I can look at the aaaaaaaaaaaaaaabs!
    Yeah, I have noticed that they only hire the pretty ones - which is kind of great for the customers :) Several of them have hit on me when I've been there, and it just makes me want to melt into a little puddle on the floor!

  3. I know! Their store has the cutest boys at my mall! It's nice when some major eye candy hits on you, isn't it? :-) xoxoxoxoo

  4. Oh God, yes! I can see why the store is popular - it's the great mix of incredibly gorgeous men, and nice clothes :) Mostly the men though..... hehehe, eye-candy.